PHYTON Co., Ltd., headquartered in Ashikaga City, Tochigi Prefecture, is a trading and distribution company connecting local Japan with the world.
From a region facing population decline and widening economic disparities, we aim to create a brighter and more resilient future for Japan and beyond. With the mission of delivering “local value to the world” and bringing “global value to Japan,” we operate as a bridge between cultures, markets, and opportunity.
Mission｜Our Purpose
We are more than just a distribution company. By integrating labor-intensive business (restaurant operations) with non-labor-intensive business (international trade), we have built a “regional circular economic model.”
Our mission is to create a place where young talent can learn, grow, take on challenges, and always feel they have a home to return to.
Whether the divide is between urban and rural communities, developed and emerging markets, or wealth and poverty — we work to eliminate barriers through honest trade and real business execution. By delivering high-quality products in small scalable volumes, we serve as a bridge of **trust, comfort, and momentum** between Japan and the world.
Why PHYTON｜Why Companies Choose Us
- Test-launch support through crowdfunding to validate pricing, demand, and messaging
- E-commerce operations with Amazon, Rakuten, and SNS advertising strategies
- Access to trade shows and retail partnerships with major electronics and specialty stores
- Full localization support including product pages, photography, video, and copywriting
- Compliance with Japan-specific regulations (labeling, HS codes, ingredients, quarantine)
- Practical quality control backed by hands-on operations expertise
- Real-store product testing and user feedback available
- Flexible logistics through warehouses in Japan, USA, and UK
- Direct business relationships with manufacturers in 7 global regions
Our Business｜What We Do
Restaurant Business｜炭火ホルモン焼 元 (GEN)
Founded in 2009, “Sumibi Horumonyaki GEN” is a family-style charcoal-grilled offal restaurant based in Ashikaga City. We use traditional Japanese charcoal grills to enhance flavor and texture.
We proudly serve Tochigi’s local branded beef “Shimotsuke Beef” and local wine from Coco Farm & Winery. As inbound tourism grows, we are welcoming visitors from Korea, China, and the United States, supported by multilingual menus and hospitality.
Our restaurant theme is “Supporting Families and Energizing the Community.” Children under junior high school age receive free dessert — an initiative we call “Every Day is Halloween.” We also offer take-out items to support daily family meals in the region.
Trade Business｜Import & Distribution
We work directly with manufacturers in the United States, China, Korea, Vietnam, and more, providing full-market entry support from compliance checks, branding, and localization to advertising, logistics, and retail negotiations.
Our strength lies in using crowdfunding to verify market potential **before importing**, dramatically reducing manufacturer risk.
Local Co-Creation｜Regional Growth Model
By combining real restaurant operations and international business development, we offer a career pathway that helps young people acquire real practical skills — from hospitality to global negotiation and product management. Profits from trade are reinvested locally, creating a sustainable cycle of employment, productivity, and community development.
Numbers｜At a Glance
Global Network｜Regions We Serve
Japan
USA
South Korea
China
Hong Kong
Vietnam
ItalyContact
For product sourcing, import support, collaboration proposals, or media inquiries, please feel free to contact us. We respond promptly and with sincerity — regardless of where you are located.
Our company is supported by the Yubiken Association (General Incorporated Association “Study Import Business Seriously”). Learn more