Based in Ashikaga City, Tochigi Prefecture, PHYTON Co., Ltd. is a trading and distribution company connecting local Japan with the global market.
From a region facing population decline and widening economic disparity, we aspire to build a brighter, more resilient future. Guided by our vision — “local value to the world” and “global value to Japan” — we serve as a bridge between cultures, industries, and opportunity.
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JPMission
We are more than a distributor. By integrating labor-intensive business (restaurant operations) with non-labor-intensive business (international trade), we operate a sustainable regional circular business model.
Our mission is to create a place where young people can learn, grow, take on challenges, and feel they always have a community to return to.
Whether the divide lies between rural and urban areas, developed and emerging economies, or wealth and poverty, we work to remove barriers through fair trade and practical business execution. By delivering high-quality products with flexible volume capacity, we build bridges of trust, comfort, and momentum between Japan and the world.
Why Companies Choose Us
- Crowdfunding pre-launch testing to validate pricing, messaging, and demand
- E-commerce support: Amazon, Rakuten, and SNS advertising
- Access to trade fairs and retail partnership networks
- Full localization: photography, video, product pages, and copywriting
- Compliance support (ingredients, customs, labeling, quarantine)
- Quality control based on real operational experience
- Real-store product testing and live customer feedback available
- Flexible logistics through warehouses in Japan, the U.S., and the U.K.
- Direct partnership network across seven global regions
What We Do
Restaurant Division ｜ 炭火ホルモン焼 元（GEN）
Founded in 2009, “Sumibi Horumonyaki GEN” is a family-operated charcoal-grilled offal restaurant located in Ashikaga City.
We proudly serve locally sourced Shimotsuke Beef and wine from Coco Farm & Winery. With inbound tourism increasing, we welcome guests from Korea, China, and the United States — supported by multilingual menus and hospitality.
Our theme is “Supporting families and energizing the local community.” Children up to junior-high age receive complimentary dessert — a tradition we call “Every Day is Halloween.” Take-out service is also available to support daily family dining.
Trade Division ｜ Import & Distribution
We partner directly with manufacturers in the United States, China, Korea, Vietnam, and other regions — providing comprehensive entry support including compliance review, branding, localization, logistics, marketing, and retail negotiations.
Our unique strength is using crowdfunding to verify market viability before importing, dramatically reducing risk.
Local Co-Creation ｜ Regional Development
By combining real restaurant management with global trade, young team members gain practical experience — from hospitality to negotiation and product management. Profits are reinvested locally, sustaining a cycle of employment, productivity, and regional revitalization.
Company at a Glance
Global Network
Japan
USA
South Korea
China
Hong Kong
Vietnam
Italy
Contact
For product sourcing, import support, collaboration proposals, or media inquiries, please feel free to contact us. We respond promptly and sincerely — no matter where you are located.